Wednesday, October 18, 2017

Personal Logo

Tested logo ideas. Only one made the cut.
Final logo I stuck with from the original artboard.

Personal Logo


Process of making my logo:

We first began by making some crude rough drafts in our art sketchbooks to test shapes and designs that represents us. I made many logo ideas, but only 4 were chosen as a foundation for what we were about to begin in Adobe Illustrator. Once we were ready to begin using Adobe Illustrator, we received some constructive criticism from our teacher on how to incorporate our ideas into the software. Once we began using Adobe Illustrator, we made many variations of one or more logos we decided to stick with. Using color, text, and shapes we made many designs on a single dartboard (as seen above), I decided on my final logo and made its own separate artboard.

Reasons behind the colors, shapes, and text:

I decided to make the character blue to show that I can be dependable or trustworthy. Also, the reason behind the red is to show a supposed rift or fight since red is the color of war or fighting, while the blue dependable person holds everything together. The shapes were put together to make a person, but he looks very friendly since he is completely round and doesn't have any jutting edges. I made the text round and curvy to make it seem as though they are being pulled closer together.


Mockup:

How my logo would appear on the back of a company van

How my logo would appear on company merchandise

How my logo would appear on the inside of the front of a store