Anatomy of Typography

Typography and how it is used in my name. The blue labels describe certain parts of the text, as well as the lines it sits on.

The Project Itself:

The project was based on the anatomy or parts of text that make up the text/font itself. We used Adobe Illustrator to label several parts of text in my name, and we showed the basic lines that text lays on, such as the Caps Height, X-Height, and Base Line. The blue text represents the labels, and I used 10 total separate labels to describe parts of the text in my name.

What I have learned:

I learned that there are many simple yet overlooked parts that complete the text, and all of them are important. I also learned about the existence of the X-height, since before I was only aware of the Base Line and the Caps Height. 

How it went:

The project went smoothly and it was easy to understand, since most of the parts are simple and easy to label using the text and line tools in Adobe Illustrator. I was able to use a reference to help me find certain parts of the text, which made things easier to understand. 

Logo Color Schemes

Analogous 

John Deere's logo

This logo uses the analogous colors of green and yellow. I think this company chose these colors because the green represents fresh food, and the yellow shows how energetic they are.

Subway's Logo

This logo uses the analogous colors of green and yellow. I think this company chose these colors because they resemble the equipment they sell.

Complementary

Visa's logo

This logo uses the complementary colors of orange and blue. I think this company chose these colors because the orange represents their friendly attitude, and the blue shows that they can be trusted.

Fanta's Logo

This logo uses the complementary colors of orange and blue. I think this company chose these colors because the orange represents the attraction to the drink, and the blue shows the their drinks can be trusted.

Warm

McDonald's logo

This logo uses the warm colors of yellow and red. I think this company chose these colors because the red and the yellow mix well together, and they show a simple design.

MasterCard's logo

This logo uses the warm colors of orange and red. I think this company chose these colors because the orange and red merge together well, and these show the similarities that they have.

Cool

Intel's logo

This logo uses the cool color of blue. I think this company chose this color because the blue shows that they are dependable, and that their products are cool rather than warm.

Samsung's logo 

This logo uses the cool color of blue. I think this company chose this color because it shows that their products can be trusted.

Monochromatic

Animal Planet's logo

This logo uses the monochromatic colors of light green, green, and dark green. I think this company chose these colors because it shows that it is all about nature.

A & W's Logo

This logo uses the monochromatic colors of light brown, brown, and dark brown. I think the company chose these colors because the colors look similar to how their drinks look.

Triad Colors

Burger King's logo

This logo uses the triad colors of blue, yellow, and red. I think the company chose these colors because the red they all contrast each other and make one another stand out. Also their colors overall represent love, dependability, and excitement.

Lidl's logo.

This logo uses the triad colors of blue, yellow, and red. I think this company chose these colors because they make the simple logo unique, and the colors give off a "hero" kind of look.

Color Wheel Project

Idea Behind This Color Wheel:

This project was meant to show the different types of colors, ranging from primary, to secondary, to tertiary colors. We used a variety of shapes in Adobe Illustrator by using the shape tool. We first began by creating the outline of the color wheel using a circle and 2 triangles. Then we began to place the primary colors and connect them by the solid triangle, and shortly we placed all the secondary colors and connected them by a dashed triangle. Soon after, we added the tertiary colors to complete the color placement on the color wheel. Lastly, we labeled each color using the text tool and added a title to the top. 

What I Learned:

I learned how to use the basic tools in Adobe Illustrator to create and design a graphic, I learned various short-cut keys that aligned with each tools, and I learned how to format and save a project so it is accessible and able to be used in this blog

If I could do this project again:

I would use shot-cut keys to reduce the time it took me to finish making the shapes and color wheel. Also, if I could do this project again I would be able to complete it in less time considering the fact that I'm more knowledgable about Adobe Illustrator.