Personal Logo

Tested logo ideas. Only one made the cut.

Final logo I stuck with from the original artboard.

Personal Logo

Process of making my logo:

We first began by making some crude rough drafts in our art sketchbooks to test shapes and designs that represents us. I made many logo ideas, but only 4 were chosen as a foundation for what we were about to begin in Adobe Illustrator. Once we were ready to begin using Adobe Illustrator, we received some constructive criticism from our teacher on how to incorporate our ideas into the software. Once we began using Adobe Illustrator, we made many variations of one or more logos we decided to stick with. Using color, text, and shapes we made many designs on a single dartboard (as seen above), I decided on my final logo and made its own separate artboard.

Reasons behind the colors, shapes, and text:

I decided to make the character blue to show that I can be dependable or trustworthy. Also, the reason behind the red is to show a supposed rift or fight since red is the color of war or fighting, while the blue dependable person holds everything together. The shapes were put together to make a person, but he looks very friendly since he is completely round and doesn't have any jutting edges. I made the text round and curvy to make it seem as though they are being pulled closer together.

Mockup:

How my logo would appear on the back of a company van

How my logo would appear on company merchandise

How my logo would appear on the inside of the front of a store

Anatomy of Typography

Typography and how it is used in my name. The blue labels describe certain parts of the text, as well as the lines it sits on.

The Project Itself:

The project was based on the anatomy or parts of text that make up the text/font itself. We used Adobe Illustrator to label several parts of text in my name, and we showed the basic lines that text lays on, such as the Caps Height, X-Height, and Base Line. The blue text represents the labels, and I used 10 total separate labels to describe parts of the text in my name.

What I have learned:

I learned that there are many simple yet overlooked parts that complete the text, and all of them are important. I also learned about the existence of the X-height, since before I was only aware of the Base Line and the Caps Height. 

How it went:

The project went smoothly and it was easy to understand, since most of the parts are simple and easy to label using the text and line tools in Adobe Illustrator. I was able to use a reference to help me find certain parts of the text, which made things easier to understand. 

Logo Color Schemes

Analogous 

John Deere's logo

This logo uses the analogous colors of green and yellow. I think this company chose these colors because the green represents fresh food, and the yellow shows how energetic they are.

Subway's Logo

This logo uses the analogous colors of green and yellow. I think this company chose these colors because they resemble the equipment they sell.

Complementary

Visa's logo

This logo uses the complementary colors of orange and blue. I think this company chose these colors because the orange represents their friendly attitude, and the blue shows that they can be trusted.

Fanta's Logo

This logo uses the complementary colors of orange and blue. I think this company chose these colors because the orange represents the attraction to the drink, and the blue shows the their drinks can be trusted.

Warm

McDonald's logo

This logo uses the warm colors of yellow and red. I think this company chose these colors because the red and the yellow mix well together, and they show a simple design.

MasterCard's logo

This logo uses the warm colors of orange and red. I think this company chose these colors because the orange and red merge together well, and these show the similarities that they have.

Cool

Intel's logo

This logo uses the cool color of blue. I think this company chose this color because the blue shows that they are dependable, and that their products are cool rather than warm.

Samsung's logo 

This logo uses the cool color of blue. I think this company chose this color because it shows that their products can be trusted.

Monochromatic

Animal Planet's logo

This logo uses the monochromatic colors of light green, green, and dark green. I think this company chose these colors because it shows that it is all about nature.

A & W's Logo

This logo uses the monochromatic colors of light brown, brown, and dark brown. I think the company chose these colors because the colors look similar to how their drinks look.

Triad Colors

Burger King's logo

This logo uses the triad colors of blue, yellow, and red. I think the company chose these colors because the red they all contrast each other and make one another stand out. Also their colors overall represent love, dependability, and excitement.

Lidl's logo.

This logo uses the triad colors of blue, yellow, and red. I think this company chose these colors because they make the simple logo unique, and the colors give off a "hero" kind of look.

Color Wheel Project

Idea Behind This Color Wheel:

This project was meant to show the different types of colors, ranging from primary, to secondary, to tertiary colors. We used a variety of shapes in Adobe Illustrator by using the shape tool. We first began by creating the outline of the color wheel using a circle and 2 triangles. Then we began to place the primary colors and connect them by the solid triangle, and shortly we placed all the secondary colors and connected them by a dashed triangle. Soon after, we added the tertiary colors to complete the color placement on the color wheel. Lastly, we labeled each color using the text tool and added a title to the top. 

What I Learned:

I learned how to use the basic tools in Adobe Illustrator to create and design a graphic, I learned various short-cut keys that aligned with each tools, and I learned how to format and save a project so it is accessible and able to be used in this blog

If I could do this project again:

I would use shot-cut keys to reduce the time it took me to finish making the shapes and color wheel. Also, if I could do this project again I would be able to complete it in less time considering the fact that I'm more knowledgable about Adobe Illustrator.

Sidewalk Chalk

Our team in the middle of working

Our finished product

        For the past few days, we have been working on a small project called sidewalk chalk where we worked in small groups to create a picture out of chalk to represent members in the group. We picked out multiple colors, perferably brighter colors, and we divided airspace into sections so we could each draw a picture to represent ourselves. We first began brainstorming on a large piece of paper, which we used as a rough draft for the chalk drawing. We decided it would be best to put something in the middle to represent us all, then use the leftover corners to put one drawing in each corner. In the middle, we drew a raven, then in the corners we drew a longboard for me, a wave, a set of shoes to represent cross country, and a soccer ball. Then, once our rough draft was complete, we then moved onto our final copy in the courtyard. After we chose a square, we then began to choose colors and placement. Our drawing was made of primarily blue and black colors, since Olathe Northwest's colors consist of blue and black. Then we decided on colors that would stand out from the raven and began drawing our pictures in the corners. Afterwards, we made an outline of bright colors to fill some negative space. Although the drawing turned out quite well, the teamwork aspect wasn't all that great. If I could change some aspects to make a better experience for next time, I would have my team be more involved, since I was the one who did majority of the drawing and coloring.